2026 Charles Coolidge Parlin Marketing Research Award
American Marketing Association
Who can apply
Eligibility. To be awarded the Charles Coolidge Parlin Marketing Research Award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time. Specifically, this impact might be reflected in one or more of the following:
About this opportunity
The Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin who is considered the pioneer of marketing research. Eligibility To be awarded the Charles Coolidge Parlin Marketing Research Award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time. Specifically, this impact might be reflected in one or more of the following: Exhibited leadership resulting in the effective use and value of marketing research and market based knowledge. Developed and/or promoted new concepts, methods, or models for measureme...