2026 Leonard L. Berry Marketing Book Award
American Marketing Association
Who can apply
Qualification criteria: The book should have been published within the previous three years (2025, 2024, 2023). Marketing books published overseas are eligible if the book was published in English and was available for distribution in the United States. Anthologies, textbooks, and manuals are not eligible to receive this award.
About this opportunity
This award recognizes books that have had a significant impact in marketing and related sub-fields. Self-nominations are accepted for this award. Qualification criteria: The book should have been published within the previous three years (2025, 2024, 2023). Marketing books published overseas are eligible if the book was published in English and was available for distribution in the United States. Anthologies, textbooks, and manuals are not eligible to receive this award. Selection criteria: The book should be an exceptional marketing book that has set the standard for excellence, offering a fresh perspective on fundamental issues in marketing such as: How do customers and consumers really behave? How do markets function and evolve? How do firms relate to their markets? What are the contrib...