About this archived opportunity

CDFA is seeking project proposals from qualified entities to distribute nutrition incentives to WIC and Senior Farmers’ Market Nutrition Program shoppers using their benefits to purchase California-grown fresh fruits and vegetables at authorized Certified Farmers’ Markets and farm stands. Qualified shoppers should be able to receive the incentive at the time of purchase. Projects that reach underserved populations, particularly communities where a large proportion of the population is low-income and communities with high rates of diet-related disease, will be prioritized.