About this archived opportunity

Overview The Better Cotton Initiative (BCI) is the largest cotton sustainability programme in the world with the aim to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. It has set an ambitious target to reach and train five million farmers on more sustainable practices and to have Better Cotton account for 30% of global cotton production by 2020.The Better Cotton Innovation Challenge is a global platform that has been set up to help scale the BCI sustainability program. It aims to address opportunities within the BCI program that lend themselves to a breakthrough innovation approach as opposed to incremental improvements. The Challenge calls for innovative solutions from around the globe using cutting edge technology, design thinking, behavioural nudges.The Challenge is expected to run through multiple rounds over the coming years and will cover a range of opportunities including how farmers are engaged, how trainings are conducted, how measurement of adoption are carried out and how the business model of the program is structured. The list of opportunities was developed in partnership with Dalberg Advisors through a thorough study of the BCI program.Two opportunities have been shortlisted for the first round of the innovation challenge based on initial benchmarking that revealed that up to a ‘5X’ performance gain is possible in these activities based on innovations and methods in adjacent spaces. These two areas are:How might we better enable customized learning for cotton farmers for continuous improvement?How might we increase the efficiency of data collection and documentation to ensure the cotton is produced sustainably?Challenge #1: HOW MIGHT WE BETTER ENABLE CUSTOMIZED LEARNING FOR FARMERS FOR CONTINUOUS IMPROVEMENT?For the complete details for challenge #1, download the 'Challenge 1 Knowledge Pack'.What is our innovation goal for this challenge and what does success look like?We want to identify innovat