About this archived opportunity

For the 2026 CNIP Expansion – WIC, WIC FMNP and SFMNP, CDFA is seeking project proposalsfrom qualified entities to support nutrition incentive shoppers and/or to distribute nutritionincentives to shoppers using a) WIC fruit and vegetable benefits (also known as Cash ValueBenefits or CVB), b) WIC FMNP, and/or c) SFMNP benefits to purchase California-grown freshfruits and vegetables at authorized Certified Farmers’ Markets. As of 2025, WIC, WIC FMNP andSenior FMNP benefits are distributed electronically to participating shoppers. WIC FMNPshoppers and SFMNP shoppers will also receive CNIP incentives directly on their cards.Applicants can propose projects that offer additional nutrition incentives and accompanyingsupport (Track 1) or projects that focus solely on outreach, support, and technical assistance forshoppers, vendors, and market managers (Track 2).