RFP 2026-01: Lexington, Buena Vista, and Rockbridge Tourism Mktg AOR

About this opportunity

Lexington, Buena Vista & the Rockbridge Area Tourism (“Tourism”) is issuing this Request for Proposal (“RFP”) to solicit proposals from qualified firms with substantial experience in destination marketing and the visitor economy to serve as Tourism’s Agency of Record (“AOR”). Firms must demonstrate their experience in developing and implementing integrated marketing, advertising, branding, digital marketing, content development, and media strategies that drive visitation, overnight stays, visitor spending, and tourism-related economic impact. The selected firm will provide strategic direction to ensure the region’s brand is properly conveyed across all programs and channels. CSPDC is posting on behalf of the tourism office.